Reframing Forests

Greenpeace UK’s Campaign TO PROTECT AND RESTORE GLOBAL FORESTS

+ Climate Justice

+ Narrative

+ Messaging

+ Creative Facilitation

The world’s forests are under increasing pressure from climate breakdown and resource extraction. They are the lungs of our planet, and we cannot afford to let any more be destroyed. The global forests campaign at Greenpeace UK sought to radically reassess their approach to forests campaigning by connecting forest destruction to the global food system and agricultural policy.

I facilitated a creative ideation “design-thinking” collaborative process with the whole campaign team to co-develop a communications and engagement strategy that repositioned and reframed Greenpeace UK’s work to protect and restore global forests.

COMMUNICATIONS CONTENT CREATED USING THE STRATEGY

+ Billboard intervention

Greenpeace UK directed and delivered a billboard campaign targeting fast food brands for their connection to forest destruction in the Amazon.

Artwork designed by Emily Buchanan

+ Press release

Campaign launch press release using messaging and frames developed for the strategy. This led to the campaign being featured in mainstream press including the Guardian.

+ Petition

Protect Forests: Protect Life - click to sign!